Long-Range Plan

2011 – 2015 Chapter Years

Purpose

The purpose of the plan is to provide long-term direction to the Board of Governors and Officers for the purpose of achieving Chapter goals and objectives on a continual basis.  Included in the plan is the goal to anticipate change in the profession and the business environment in which we serve and to develop strategies to support our Chapter membership by successfully meeting the challenges of the profession of internal auditing.

Mission

The mission of the Baltimore Chapter of the Institute of Internal Auditors is to promote and develop the internal audit profession in the Maryland business community through providing exemplary services to members and the profession; and effectively administer the Chapter’s roles and responsibilities.

Goals

  • We will service members by providing the Maryland internal audit community with education, networking, and peer support functions.
  • We will service the profession through promoting awareness of internal auditing to the Maryland business community; as well as Maryland colleges and universities to increase new membership and non-member involvement in the organization.
  • We will effectively administer the Chapter by creating and monitoring sub-committees to support the Officer Team in operating the Chapter and providing Chapter members the opportunity to maintain involvement in decision making and Chapter administration.

Environment

The Baltimore Chapter serves all members of the Maryland internal audit community.  Chapter membership has flattened out over the past few years due to the tight labor market and economic downturn but as the business environment  has changed with greater focus on risk and regulatory so has the internal audit job market. With companies subjected to additional regulations, due to financial, consumer and healthcare reform, local Internal audit departments are hiring and planning to recruit more staff. Executives are looking for internal audit to use its broad knowledge of the company and proven methodologies to provide insight on how to innovatively manage risk, focusing specifically on enterprise risk management and the monitoring of and compliance with the regulations mentioned above. Internal audit is continuously maturing towards providing constant assurance that aligns with management’s strategic plans. Maintaining and growing membership is always a challenge for the Chapter but as the diverse needs of its members evolve, the Chapter will provide the necessary resources and trainings to guide them through the current state of the internal audit industry.

Background

The mission statement is based on the internationally recognized mission statement of the IIA, adapted to properly reflect the Baltimore Chapter.  The Chapter’s goals are based on the three categories that drive the Chapter Achievement Program:

  1. Service to Members
  2. Service to the Profession
  3. Chapter Administration

The Chapter Committees are designed to support the mission and goals.  Each Committee’s objectives are in direct support of one or more of the Chapter’s goals. Committee Chairs shall provide periodic updates on the progress of achieving Committee objectives to the Officer Team and Board of Governors.

This plan was prepared by the Strategic Planning Committee to define the mission and long-range goals for the IIA Baltimore Chapter, as well as Committee activities to achieve those goals.  It was subject to the review and approval of the Chapter Officers, Board of Governors and respective Committee Chairpersons.  There is one section for each of the nine Committees in the Chapter’s organization:

Academic Relations:

Goals

  • Promote awareness of internal auditing to the local academic community.
  • Promote local academic community involvement in the Baltimore Chapter of the IIA.

Activities

  • Nominate Chapter representatives to coordinate efforts with select local colleges and universities.
  • Coordinate annual presentations with local college and university accounting departments on the internal audit profession and internal audit topics.
  • Promote and market student scholarships to local colleges and universities offering audit curriculum.

Certifications and Awards:

Goals

  • Increase the number of Chapter members who hold an IIA certification.
  • Recognize newly certified IIA members, past Chapter presidents, and members reaching select membership milestones.

Activities

  • Market the benefits of IIA certifications to the local internal audit community.
  • Cross-advertise any certification review activities held in the surrounding local and regional areas.
  • Host an award night event honoring newly certified IIA members, past Chapter presidents, and members reaching select membership milestones.
  • Promote discounts for exam preparation material.
  • Offer local CIA classes in coordination with Headquarters, DC and NoVA chapters.

Chief Audit Executive Roundtable:

Goals

  • Provide a forum for Chief Audit Executives to meet and share ideas about current trends and issues in internal audit and meet the needs of the Chapter’s local CAEs.

Activities

  • Conduct an annual Chief Audit Executive survey
  • Sponsor at least one Chief Audit Executive roundtable during the Chapter year.
  • Summarize the roundtable discussion(s) and distribute among Chapter members.

Communications:

Goals

  • Manage Chapter communications to the Maryland business and internal audit community.
  • Provide the Chapter with tools to communicate to Chapter members.

Activities

  • Issue Chapter Bulletins/Newsletters and e-mail communications to Chapter members.
  • Coordinate with the Membership Committee to publish the Chapter Directory on the Members Only section of the Chapter website.
  • Identify one or more newsworthy event(s) to include in a local publication or press release that promotes the IIA, internal audit or the Chapter.
  • Create IIA Baltimore Linked in Profile/Group page as another means to communicate with members, recruit new members and allow the Chapter to connect with other professional organizations and other IIA Chapters.
  • Upload pictures of IIA events, with assistance of website administrator, on the website to show active participation from members.

Membership:

Goals

  • Grow overall Chapter membership year over year.
  • Maintain a 90% membership retention rate each year.
  • Recognize new Chapter members, members who have reached a membership milestone, and encourage participation in Chapter events.
  • Increase participation of those mid to large size member companies that do not currently partake in the Chapter’s events and programs.
  • Attract mid to large size non-member internal audit departments to join the IIA and participate in the Chapter’s events and programs.
  • Identify and attract organizations that have a population of internal auditors.

Activities

  • Coordinate with VP of Programs to ensure IIA membership materials are at the registration table of every Chapter meeting.
  • Coordinate with VP of Logistics to identify non-members attending Chapter meetings. Reach out to them and promote the benefits of IIA membership.
  • Contact new members and send a personal email welcoming them to the Chapter. Include link to Chapter website in email.
  • Contact members who terminated their membership and determine reason for termination. This will aid in membership retention.
  • Coordinate with the Communications Committee to publish the Chapter Directory on the Members Only section of the Chapter website.
  • Coordinate with the VP of Programs and VP of Hospitality to ensure the Chapter hosts at least two social/networking events.
  • Review membership database and identify 2 or 3 mid to large size firms that have a sizeable number of members, yet are not participating in the Chapter’s programs and events. Reach out to the Chief Audit Executive of the firm to determine the reasons for the lack of participation. Relay information obtained to the Chapter Leadership Team.
  • Identify 2 or 3 mid to large size non-member firms who do participate in the Chapter’s events and activities. Reach out to the Chief Audit Executive of the firm to determine the reasons for non-membership and participation. Relay information obtained to the Chapter Leadership Team.
  • Actively advertise group membership discounts.
  • Identify associations that have membership base that may include internal auditors, and reach out to their board to determine ways they could participate.
  • Coordinate with the Academics Committee to ensure student memberships increase from period to period.

Policy:

Goals

  • Provide a mechanism to manage and record Chapter policies and procedures as approved by the Board of Governors.
  • Provide a repository for Chapter policies.

Activities

  • Assist the Chapter President in establishing and maintaining a Chapter Policy and Procedures Manual.
  • Draft Chapter policies as directed by the Chapter President.
  • Coordinate with Communications Committee to publish select policies on the Chapter’s website.

Strategic Planning:

Goals

  • Provide the necessary infrastructure to sustain Chapter longevity.
  • Maintain sound governance activities of the Chapter.

Activities

  • Update the Chapter’s Long Range Plan to ensure the plan is aligned with the IIA internationally recognized mission and goals and that it reflects current Chapter organization and Committee responsibilities.
  • Update the Chapter’s Succession Plan to ensure the plan clearly sets out the factors to be taken into account and the process to be followed in relation to replacing the Officer Team, Committee Chairs, and the Board of Governors. Summarize and document the activities of each committee in the previous year’s strategic plan. This will allow the Chapter additional visibility into what strategies were successful/unsuccessful and what should be adjusted in the future.
  • Coordinate with the Board of Governors to ensure Chapter by-laws are up to date based on the current environment.

Community Service:

Goals

  • Provide opportunities for members to give back to the community by planning and organizing activities in which they can participate.

Activities

  • Provide volunteer opportunities based upon member preferences in which members can participate.
  • Coordinate with other committees to raise awareness of the Internal Audit profession and the IIA in our community.

Technology

Goals

  • Provide the local Internal Audit community visibility to the Baltimore Chapter and all of our activities.
  • Use technology and social media to market the benefits of IIA membership  to the community
  • Provide Chapter Leadership with technological tools and resources necessary to effectively manage the chapter.

Activities

  • Update IIA Baltimore chapter website to create a more visually appealing, user friendly site.
  • Maintain the Chapter’s website with up-to-date information on Chapter news, events and activities.
  • Coordinate with Communications committee to develop social media outlets for the Chapter to provide service to the members through education and networking.
  • Create a web-based shared site to facilitate the administrative tasks of the chapter and retain key documents.